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The Merchants of Cool (2001)
How businesses market to American teenagers, and the effect they have together on popular culture.
Director: Barak Goodman
Genres: Documentary, History, Music
Writer: Rachel Dretzin
Runtime: 55mins
Release: 27 Feb, 2001
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Cast
Douglas Rushkoff, Christina Aguilera, Greg Berlanti, Jessica Biel, Adam Carolla
Overview
A documentary on the marketing of pop culture to Teenagers.
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